Prioritization (MaxDiff)
Prioritization is one of those things that seems easy. But it’s often difficult to do in practice (people get overwhelmed once the list is more than 5 items). MaxDiff simplifies the task. It shows people a subset of items and asks them to pick the best and worst. This is done a few times, then mathematical modelling then generates a ranked list.
Portfolio Modeling (TURF)
Let's consider an ice cream vendor: stocking the most popular flavors might not be the optimal mix because a more niche flavor could reach a consumer who doesn't want a “mainstream” flavor. We've built a proprietary TURF algorithm that examines millions of possible combinations and identifies the variants that, when combined, give you the best chance of success.
Jobs to be Done
As we move through each day, we “do” numerous jobs - commuting, preparing food, cleaning our homes, planning for the future, etc. How do consumers identify a job that they need to do? How do they decide how they will “do” the job? Understanding your consumers’ jobs can inspire breakthrough innovation.
Consumer Journey Mapping
Consumer Journey Mapping is an opportunity for us to unpack how consumers arrive at your category or your brand. From here, we identify key moments where they may be open to changing their category or brand choices.
Pain Points
As consumers use your product or shop within your category, what frustrates them? What deficiencies might your brand solve to either keep consumers or gain new fans?
Behavior & Consumption Diaries
We build custom mobile consumption diaries. Each time consumers use your category or competing categories, they record their consumption, answering key questions. This information allows us to ensure that your product is fully addressing real consumer behavior.
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