FOUNDATIONAL RESEARCH
Understand your consumer.
Foundational insights focus on understanding your consumer, your category, your brand(s) and your competitors. They set the stage for consumer-centric innovation: whether that's product, service, packaging, or messaging innovation. We'll work with you to identify the right mix of tools to address your needs.
Build & Optimize
Optimize your in-market offering.
We apply a range of tools and approaches to help you to build the most compelling offering possible; an offering that features the right products, the right mix of variants, at the right price, with the right messages.
Leverage Technology
Test and refine innovation ideas.
We live in an innovation economy. To allow our clients to respond effectively, we developed a proprietary research platform, Upsiide. We’ve developed a set of methodologies on the Upsiide platform that address your needs at each stage of the innovation lifecycle.
ANALYTICS
Uncover patterns in data that reveal opportunities.
Our in-house advanced analytics team makes your research work harder for you, leveraging powerful data modelling to spell out strategic opportunities you didn’t know existed (or couldn't see previously).
Some of our work
Spotlighting Dig's U.K. team
Despite being a Canadian-founded and based company, Dig works with clients across the globe, uncovering insights in over 46 countries every year. To…
Synthetic Data: Who, What, When, Where, and Why?
Let's take a deep dive into the world of synthetic data and market research.
Mastering Market Share: Introducing Dig Insight's New Share Optimization Methodology
At Dig Insights we partner with incredible brands to drive the most innovative products in the market today. In order to ensure we’re helping our clients to be…
AI in the Kitchen and Beyond: Are We Ready for the Future of Food & Shopping?
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study…
