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Our approach to research is far from ordinary.

We combine smart technology, deep research expertise, and category knowledge to help brands maximize growth.

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Understand your consumer.

Foundational insights focus on understanding your consumer, your category, your brand(s) and your competitors. They set the stage for consumer-centric innovation: whether that's product, service, packaging, or messaging innovation. We'll work with you to identify the right mix of tools to address your needs.

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Build & Optimize

Optimize your in-market offering.

We apply a range of tools and approaches to help you to build the most compelling offering possible; an offering that features the right products, the right mix of variants, at the right price, with the right messages.

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Leverage Technology

Test and refine innovation ideas.

We live in an innovation economy. To allow our clients to respond effectively, we developed a proprietary research platform, Upsiide. We’ve developed a set of methodologies on the Upsiide platform that address your needs at each stage of the innovation lifecycle.

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Uncover patterns in data that reveal opportunities.

Our in-house advanced analytics team makes your research work harder for you, leveraging powerful data modelling to spell out strategic opportunities you didn’t know existed (or couldn't see previously).