FOUNDATIONAL RESEARCH
Understand your consumer.
Foundational insights focus on understanding your consumer, your category, your brand(s) and your competitors. They set the stage for consumer-centric innovation: whether that's product, service, packaging, or messaging innovation. We'll work with you to identify the right mix of tools to address your needs.
Build & Optimize
Optimize your in-market offering.
We apply a range of tools and approaches to help you to build the most compelling offering possible; an offering that features the right products, the right mix of variants, at the right price, with the right messages.
Leverage Technology
Test and refine innovation ideas.
We live in an innovation economy. To allow our clients to respond effectively, we developed a proprietary research platform, Upsiide. We’ve developed a set of methodologies on the Upsiide platform that address your needs at each stage of the innovation lifecycle.
ANALYTICS
Uncover patterns in data that reveal opportunities.
Our in-house advanced analytics team makes your research work harder for you, leveraging powerful data modelling to spell out strategic opportunities you didn’t know existed (or couldn't see previously).
Some of our work
Nailing Foundational Research | Reinventing Reinvention Guide
Our Dig leaders go over the history of doing foundational research of an innovation and share tips for doing it the Dig way.
Reinventing Reinvention: 3 Pillars of Successful Innovation
Building an innovation process is hard work. We share 3 things your business must nail to start innovating efficiently.
The Power of Buy Now Pay Later: Unveiling North Americans' Adoption and Attitudes
Discover the latest insights into North Americans' adoption and attitudes towards Buy Now Pay Later services in our new study.
Let's Dig in to the American Economy
Americans have a pessimistic economic outlook and are cutting their costs. Dig Insights & Benzinga share findings from their Economic Sentiment Tracker.
