Paul Gaudette
CEO, Dig Insights
A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes investment opportunities with private equity and venture capital, acquisition opportunities for geographic and portfolio expansion, and additional revenue generating opportunities within Dig’s current operations.
Michael Edwards
Chief Growth Officer
Michael has worked on both the client side and supplier side of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.
Ian Ash
President, Upsiide
Ian has over twenty years of experience leading large-scale, international market research projects across several different industries. Ian provides his clients with expertise in the areas of brand valuation, data mining, customer segmentation, market optimization, concept testing and usage and attitude studies.
Dominic Atkinson
President, Dig Insights
Dominic has worked in the industry for more than 25 years. Most of that time has been as a consultant, but he spent valuable time as a client (Research Manager at Canadian Tire) and end-user (Marketing at Ford of Canada). This multi-faceted background enables Dominic to see research from the perspective of all stakeholders. He has worked with clients in many different industries, with a focus on CPG, Retail, and Telecom. Dominic’s areas of specialization include foundational research (segmentation and U&A), concept testing, and assortment optimization. Dominic holds an MBA from the Richard Ivey School of Business.
I once piloted a helicopter for several minutes.
Sasha Pitchenko
I'm a licensed Zumba Instructor with a tendency to trip and fall (a lot)
Saumya Paliwal
I once participated in and won a global puzzle challenge.
Scott Burrows
I used to be a scientist that used lasers to help reduce anxiety in mice.
Shadi Bakir
I've travelled to 35 countries.
Shelby Walsh
Sophia Liu
Stacey Balakofsky
Steve McCurdy
Sunny Lee
I can hand whistle and play the bongo, but it's my singing that's worse.
Suraj Rathod
Married my grad school stats professor.
Svitlana Winters
Sylvia Gurczak
Taylor House
I love to travel, but also love to challenge myself by packing light!
Taylor Surajram
I am an avid chess player and have even won money playing in tournaments
Troy Hansen
I have an obsession for cars & speed. The fastest I've ever driven is ~340 km/h.
Tyler Hollmann
I have been hit by a bus on two separate occasions!
Tyren Cooper
Valeria Kotova
Viraj Joshi
I have started a very small collection of comics and video games.
Wesley Prokopchuk
Will Cornish
I can balance a dozen books on my head
William Bell
Winston Banh
Named my bunny Dudu because when I was 5 my mom said that is the sound they make
Yixian Li
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Some of our work
How Coca-Cola Uses Upsiide to Reinvent Early-Stage Innovation
Upsiide, our proprietary research platform, is used as Coca-Cola’s global gate zero testing software. This is one example of the global team using Upsiide.
How We Helped Nestlé Improve Profitability and Focus Their Portfolio
After dominating the Premium Waters space for the past decade, Nestlé wanted to better understand how to serve evolving consumer needs and expectations.
How Tillamook Country Smoker Used Our Restech Platform Upsiide to Build an Impactful Roadmap
We worked with Tillamook Country Smoker to help them understand their consumers better and future-proof their product roadmap.
How A Global Brand Used Qualitative Co-Creation Sessions to Adapt a Product to the American Market
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.