Paul Gaudette
CEO, Dig Insights
A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes investment opportunities with private equity and venture capital, acquisition opportunities for geographic and portfolio expansion, and additional revenue generating opportunities within Dig’s current operations.
Michael Edwards
Chief Growth Officer
Michael has worked on both the client side and supplier side of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.
Ian Ash
President, Upsiide
Ian has over twenty years of experience leading large-scale, international market research projects across several different industries. Ian provides his clients with expertise in the areas of brand valuation, data mining, customer segmentation, market optimization, concept testing and usage and attitude studies.
Dominic Atkinson
President, Dig Insights
Dominic has worked in the industry for more than 25 years. Most of that time has been as a consultant, but he spent valuable time as a client (Research Manager at Canadian Tire) and end-user (Marketing at Ford of Canada). This multi-faceted background enables Dominic to see research from the perspective of all stakeholders. He has worked with clients in many different industries, with a focus on CPG, Retail, and Telecom. Dominic’s areas of specialization include foundational research (segmentation and U&A), concept testing, and assortment optimization. Dominic holds an MBA from the Richard Ivey School of Business.
I love watching teen dramas...all of them
Patricia King
I can't say crocodile. It always comes out as crocrodile.
Patrick Lambert
Paul Gaudette
Payal Yadav
I don't live in the present.
Payam Bagheri
Phuong Tang
Unreasonable things keep me up at night.
Prab Kaur
I traveled to almost 40 countries on 4 continents and looking to add more
Razvan Rosu
I am qualified to identify every bone in the human body.
Rebecca Hughes
I worked at a hockey store for 5 years where I met & helped many pro players
Rob Abarrota
I was originally going to go to Art School for Graphic Design.
Robin Belanger
I was named Robin because my grandma said I looked like a bird when I was born
Robin Brown
I play Civilization 4 on every flight I take
Rory McGee
I was a barista for 2 years despite not liking coffee
Rula Al
Ryan Bloom
I played competitive curling in university.
Sabrina Anderson
Sabrina Eira
I am a self-taught artist with a newfound penchant for Hiking and Cooking!
Saloni Lad
Sam Dhody
Sam Merante
Traveled and worked remotely for a year pre-pandemic, and lived to tell the tale
Samantha Evans
I love Star Wars so much that not 1, but 2 rooms in my house are dedicated to it
Samantha Muscia
In university I used to park in the University President spot & never got fined.
Sami Abdalemtaal
I grew up on both the Pacific and Atlantic coasts of Canada.
Sarah Rolland
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Some of our work
How Coca-Cola Uses Upsiide to Reinvent Early-Stage Innovation
Upsiide, our proprietary research platform, is used as Coca-Cola’s global gate zero testing software. This is one example of the global team using Upsiide.
How We Helped Nestlé Improve Profitability and Focus Their Portfolio
After dominating the Premium Waters space for the past decade, Nestlé wanted to better understand how to serve evolving consumer needs and expectations.
How Tillamook Country Smoker Used Our Restech Platform Upsiide to Build an Impactful Roadmap
We worked with Tillamook Country Smoker to help them understand their consumers better and future-proof their product roadmap.
How A Global Brand Used Qualitative Co-Creation Sessions to Adapt a Product to the American Market
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.