Paul Gaudette
CEO, Dig Insights
A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes investment opportunities with private equity and venture capital, acquisition opportunities for geographic and portfolio expansion, and additional revenue generating opportunities within Dig’s current operations.
Michael Edwards
Chief Growth Officer
Michael has worked on both the client side and supplier side of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.
Ian Ash
President, Upsiide
Ian has over twenty years of experience leading large-scale, international market research projects across several different industries. Ian provides his clients with expertise in the areas of brand valuation, data mining, customer segmentation, market optimization, concept testing and usage and attitude studies.
Dominic Atkinson
President, Dig Insights
Dominic has worked in the industry for more than 25 years. Most of that time has been as a consultant, but he spent valuable time as a client (Research Manager at Canadian Tire) and end-user (Marketing at Ford of Canada). This multi-faceted background enables Dominic to see research from the perspective of all stakeholders. He has worked with clients in many different industries, with a focus on CPG, Retail, and Telecom. Dominic’s areas of specialization include foundational research (segmentation and U&A), concept testing, and assortment optimization. Dominic holds an MBA from the Richard Ivey School of Business.
Kem Igumbor
Keone Derain
I’ve caught over 20 foul ball / home runs at MLB games, including 5 in one game!
Kerry Dworet
No one loves Back to the Future 3 as much as I do
Kevin Hare
I was born and raised in Yellowknife, capital of the Northwest Territories.
Kieran Daly
I lived abroad for 9 years in Germany, Hong Kong, and China (from age 4-13).
Kristina Wang
Kunwar Singh
Kylie Johnston
I love traveling, from visiting different countries to weekend road trips
Larissa Lourenco
I started doing crochet plushies, favorite one so far is a ghost w/ a cowboy hat
Larissa Machado
I took a sabbatical to live in Ireland & worked as a waiter in a Thai restaurant
Lauan Coelho
I am way into video games and e-sport.
Leandro Correa
I just took up pottery! Hit me up if you need a misshapen vase
Leigh Greenberg
I'm a twin in every sense of the word; I have a twin brother and I'm a Gemini.
Lesley Sloggett
Liam Roberts
I never tried peanut butter until I was 17. My life has never the been the same.
Linara Samat
I'm named after Elizabeth Bennet from the Jane Austen novel Pride & Prejudice.
Liz Allan
Maeve is a Gaelic (Irish) name spelt Meabh and means intoxicating.
Maeve Morin
I’ve explored over 20 countries and counting.
Magdalena Morello
I prefer to pour milk first and then the cereal.
Mahin Qureshi
Passionate collector of hobbies & odd jobs from art to airplane maintenance.
Marcie Connan
Marcos Gutierrez
Margot Chi
I am a travel buff – from exploring the Amazon to the streets of Kyoto.
Mausam Badshah
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Some of our work
How We Helped Nestlé Improve Profitability and Focus Their Portfolio
After dominating the Premium Waters space for the past decade, Nestlé wanted to better understand how to serve evolving consumer needs and expectations.
How Coca-Cola Uses Upsiide to Reinvent Early-Stage Innovation
Upsiide, our proprietary research platform, is used as Coca-Cola’s global gate zero testing software. This is one example of the global team using Upsiide.
How Tillamook Country Smoker Used Our Restech Platform Upsiide to Build an Impactful Roadmap
We worked with Tillamook Country Smoker to help them understand their consumers better and future-proof their product roadmap.
How We Created a Global Innovation Testing Platform for a Bev-Al Category Leader
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.