Paul Gaudette
CEO, Dig Insights
A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes investment opportunities with private equity and venture capital, acquisition opportunities for geographic and portfolio expansion, and additional revenue generating opportunities within Dig’s current operations.
Michael Edwards
Chief Growth Officer
Michael has worked on both the client side and supplier side of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.
Ian Ash
President, Upsiide
Ian has over twenty years of experience leading large-scale, international market research projects across several different industries. Ian provides his clients with expertise in the areas of brand valuation, data mining, customer segmentation, market optimization, concept testing and usage and attitude studies.
Dominic Atkinson
President, Dig Insights
Dominic has worked in the industry for more than 25 years. Most of that time has been as a consultant, but he spent valuable time as a client (Research Manager at Canadian Tire) and end-user (Marketing at Ford of Canada). This multi-faceted background enables Dominic to see research from the perspective of all stakeholders. He has worked with clients in many different industries, with a focus on CPG, Retail, and Telecom. Dominic’s areas of specialization include foundational research (segmentation and U&A), concept testing, and assortment optimization. Dominic holds an MBA from the Richard Ivey School of Business.
I started wearing glasses at 18 months old. Now I can see the future.
Jess Gaedeke
Jessica Colberg
My sister, brother & I were all born at 11:54 AM
Jill Jacobs
I love traveling to new destinations and trying new things.
Jill Orum
I used to do collegiate a-cappella and competed in the ICCAs, even sang a solo.
Jim Wang
As an avid gardener, my pride is my 7yr old fig tree, it yields 250+ figs/season
Joe Colaiacovo
I ended up in ambulance when I tried to clear a path through icy brush.
Joel Anderson
Joel Armstrong
Johns Mathew
Jonas Gomes
I have a collection of band t-shirts and that's all I ever wear!
Jose Casas
I can make a Donald Duck impression, but only in Portuguese.
José irahe
I always bring up politics & religion at dinner parties. I'm a popular guest.
Josh Bennett
My Lord of the Rings obsession means I listen to the movies like podcasts.
Josh Whelan
I run a fan podcast for the Premier League team BRI, called TogetherBHA.
Joshua Goldsmith
JS Bechu
I've always fallen asleep before the New Year's Eve countdown to midnight.
Julia Le
Julien Naggar
Karim Chehab
I used to drive 1000 miles/week for my job & now I don’t even have a license.
Kathleen Coll
I have an (un)healthy obsession with cats.
Kathryn Moffat
I made (and tried) moonshine in college during a Biofuels lab.
Katie Lorenzini
Apart from travelling, my favorite thing is trying different types of cuisine.
Keilantra Tian
I love travel and nature. I’ve been to and camped on all 7 continents
Kelly Nielsen
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Some of our work
How We Helped Nestlé Improve Profitability and Focus Their Portfolio
After dominating the Premium Waters space for the past decade, Nestlé wanted to better understand how to serve evolving consumer needs and expectations.
How Coca-Cola Uses Upsiide to Reinvent Early-Stage Innovation
Upsiide, our proprietary research platform, is used as Coca-Cola’s global gate zero testing software. This is one example of the global team using Upsiide.
How Tillamook Country Smoker Used Our Restech Platform Upsiide to Build an Impactful Roadmap
We worked with Tillamook Country Smoker to help them understand their consumers better and future-proof their product roadmap.
How We Created a Global Innovation Testing Platform for a Bev-Al Category Leader
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.